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Pantone's Color for 2016: Serenity

posted in: editorial

Serenity, a cool and calming shade of blue has been chosen as Pantone's color of the year. 
"Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times." - Pantone
This color is a favorite at Tiina the Store, it reminds us of Amagansett's beautiful ocean scape and its endless shades of blue.
Luxury cashmere brand, The Elder Statesman has used Serenity blue in their spring collection. Founder, Greg Chait, says he was 'feeling the vibe' of the relaxing hue.  He played with using it in a variety of striped sweaters, or mixing it with white yarn for a melange effect called Bluebell White. The Five Blanket Scarf blends cashmere and silk yarn into a solid shade of this beautiful blue.  
Here's Tiina the Store's head to toe look, truly serene.

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