TIINA the STORE is our own, in-house cashmere sweater collection. With a focus on exceptional quality and timeless design, every detail has been considered: the choice of the yarn and the colors, the weight of the knit and the proportions.

This eponymous collection is inspired by Tiina's love for classic Scottish cashmere; a love she developed while living in London in the ‘90s. From the classic men's cardigans that served as staples in every stylish woman's wardrobe, to the simple roll neck sweaters that epitomized chic minimalism. We feel this is the right time to bring those styles back.

Photos: Kurt Markus
Make Up: Fulvia Farolfi
Hair: Zaiya Latt


A mother’s love is unwaning, unwavering, constant. A mother’s health, along with a child’s, should remain a top priority — not only during pregnancy, but for life. No woman should have to endure unnecessary complications when it comes to giving birth, and no child should have to grow up without a mother.

In 2019 and 2020 TIINA the STORE was honored to support the maternal health of women all over the world, with a 10% donation of the sale price of each sweater to Every Mother Counts.