AODress does not get to its end product by forgetting tradition in the process. The designers, Mitsunori Ishimatsu and Miho Kurod, are big believers in repurposing conventional practices to fit modern-day needs. They use their travel experiences, as well as their appreciation for traditional techniques, to make clothing, notably the AODress Dresses, that proves that the old can be revamped and reinvented into something contemporary. AODress Dresses have a simple but focused elegance about them. The mixture of Japanese and European influences and the commitment to using original Indian handspun and handwoven “khadi” yarn gives AODress a functional beauty. The AODress Embroidered Dresses take this a step further by including lovely hand embroideries from India.